Creating Bespoke Tarot Decks: A Personalized Spiritual Tool 

In the realm of spirituality and self-discovery, tarot decks have long been used to offer insights, guidance, and reflection. While traditional tarot decks serve as powerful tools, there is an increasing demand for bespoke tarot decks—custom-made, one-of-a-kind creations tailored to the individual. These bespoke decks are deeply personal spiritual instruments that resonate with the unique journey of their owner.

The Process of Crafting a Bespoke Tarot Deck

1. Client Consultation

Creating a bespoke tarot deck begins with a comprehensive consultation with the client. This initial phase is central for understanding the client’s:

  • Personal History: Significant life events, challenges, triumphs, and transformative experiences.
  • Spiritual Beliefs and Practices: Any religious or spiritual systems, rituals, or practices that are central to their life.
  • Aesthetic Preferences: Artistic styles, colour schemes, and visual elements that resonate with the client.

This consultation is an in-depth exploration of the client’s life and experiences, providing the foundation for a deck that truly embodies their essence.

2. Conceptual Development

With a thorough understanding of the client’s background and preferences, the next step is to conceptualise the bespoke tarot deck. This involves:

  • Establishing a Theme: Developing a cohesive theme or narrative that reflects the client’s journey. This could be mythological, historical, or entirely personal.
  • Defining Card Structure: While traditional tarot decks consist of 78 cards, a bespoke deck can vary in size and structure based on the client’s needs. Additional cards or unique suits can be included.
  • Selecting Symbols and Imagery: Choosing symbols, images, and archetypes that hold personal significance for the client.

3. Collaborative Design and Illustration

Designing and illustrating a bespoke tarot deck is a collaborative process. Key steps include:

  • Initial Concept: Creating preliminary designs for each card, which are reviewed and refined based on client feedback.
  • Detailed Artwork: Developing the final illustrations using techniques such as painting, digital art, or mixed media. Every detail is crafted to align with the client’s vision.
  • Personal Touches: Incorporating personal elements such as specific symbols, meaningful quotes, or even representations of loved ones.

4. High-Quality Production

Once the designs are finalized, the deck moves into the production phase. This includes:

  • Material Selection: Choosing high-quality cardstock, finishes, and inks to ensure the deck is durable and visually stunning.
  • Professional Printing: Utilizing professional printing services to produce the cards, ensuring that the colours and details are accurately reproduced.
  • Custom Packaging: Designing bespoke packaging that complements the deck’s theme and enhances its presentation.

5. Personalised Integration

Delivering a bespoke tarot deck is not only about handing over the cards; it involves helping the client integrate the deck into their spiritual practice. This may involve:

  • Guidebook Creation: Providing a personalised guidebook that explains the meanings of the custom symbols and images and offers guidance on using the deck.
  • Initial Readings and Training: Conducting initial readings with the client to demonstrate how to use the deck effectively.
  • Ongoing Support: Offering follow-up consultations and support to ensure the client fully benefits from their bespoke tarot deck.

Benefits of Bespoke Tarot Decks

Personal Resonance and Intimacy

A bespoke tarot deck is intrinsically linked to the personal history and experiences of its owner. This personal resonance transforms the deck into a tool that speaks directly to the user’s soul. The images and symbols are not arbitrary; they are chosen to reflect the client’s inner world, making each reading a personal and intimate experience.

For instance, a client who has gone through significant healing from past traumas may have cards that depict symbols of flexibility, growth, and transformation. Every time they draw a card, they are reminded of their strength and progress, fostering a sense of empowerment and self-worth.

Enhanced Intuitive Connection and Clarity

The familiarity of the symbols and imagery in a bespoke deck allows for a more intuitive connection during readings. When the cards feature elements that the client personally relates to, their subconscious mind can more easily interpret the messages, leading to clearer and more accurate readings.

Consider a client who has a strong affinity with nature. A bespoke deck that incorporates natural elements like specific plants, animals, and landscapes can enhance their intuitive connection. Each card becomes a bridge between their conscious and subconscious mind, facilitating deeper insights and guidance.

Unique Spiritual Artifact and Heirloom

A bespoke tarot deck is a work of art and a unique spiritual tool that holds significant sentimental value. Over time, it can become a powerful heirloom, passed down through generations, carrying the spiritual wisdom and experiences of its original owner.

For example, a bespoke deck designed for a matriarch of a family, incorporating family symbols, ancestral references, and personal milestones, becomes a spiritual legacy. Future generations can use the deck to connect with their ancestry, gaining insights and guidance from the accumulated wisdom embedded in the cards.

Empowerment Through Personalisation

The process of creating a bespoke tarot deck is empowering. It involves the client in the creative process, allowing them to express their stories, beliefs, and preferences. This act of personalisation can be incredibly healing, as it honours their unique journey and validates their experiences.

Imagine a client who has struggled with self-acceptance. By incorporating symbols of self-love, affirmation, and empowerment into their bespoke deck, they create a powerful tool that constantly reinforces positive messages. This daily reinforcement can have a profound impact on their self-esteem and overall well-being.

Versatility in Spiritual Practice

Bespoke tarot decks are versatile tools that can be used in various spiritual practices beyond traditional readings. They can be employed in meditation, where the client focuses on a single card to gain deeper insights. They can also be used in ritual work, where specific cards are incorporated into ceremonies and spells to harness their symbolic power.

For example, a bespoke deck designed for a practitioner of a specific spiritual path might include cards that represent different deities, rituals, and elements relevant to their practice. This allows the deck to be seamlessly integrated into their spiritual activities, enhancing their connection to their path.

Continuity and Spiritual Growth

A bespoke tarot deck grows with its owner. As the client evolves, so too can the meanings and interpretations of the cards. This continuity ensures that the deck remains a relevant and dynamic tool throughout the client’s spiritual journey.

Consider a client who initially seeks a bespoke deck for guidance through a difficult period. As they overcome challenges and enter a new phase of life, the same cards that once represented struggle can now symbolize resilience and triumph. This evolving relationship with the deck mirrors their personal growth and transformation.

Case Study: The Transformative Power of a Bespoke Tarot Deck

To illustrate the impact of a bespoke tarot deck, let’s explore a case study.


Sarah, a 45-year-old therapist, sought a bespoke tarot deck to enhance her practice and provide a unique tool for her spiritual journey. She had been using traditional tarot decks for years but felt that a personalised deck could offer deeper insights and a stronger connection.

The Consultation

During the initial consultation, Sarah shared her life story, including her struggles, triumphs, and spiritual beliefs. She expressed a deep connection to nature and a fascination with mythological archetypes. Her aesthetic preferences leaned towards soft, earthy tones and intricate, detailed artwork.

Conceptual Development

Based on the consultation, the tarot artist conceptualized a deck that combined nature elements with mythological archetypes. The theme revolved around the hero’s journey, reflecting Sarah’s personal growth and transformation. The deck was designed to have 78 cards, including traditional tarot archetypes and additional cards representing unique aspects of Sarah’s journey.

Design and Illustration

The design process involved brainstorming ideas and creating initial designs, which were reviewed and refined based on Sarah’s feedback. The final designs incorporated natural elements like forests, rivers, and animals, along with mythological figures that resonated with Sarah’s experiences.

Production and Integration

The final deck was printed on high-quality cardstock with a matte finish, providing a tactile and visually appealing experience. A personalised guidebook was created, explaining the meanings of the custom symbols, and offering guidance on using the deck. The bespoke packaging included a two-piece rigid box.

Results and Impact

Sarah integrated the bespoke tarot deck into her therapy practice, using it as a tool for facilitating deeper client insights and personal reflection. The unique symbols and personalised imagery allowed her to connect more intuitively with the cards, leading to more profound and accurate readings. The deck also became a cherished part of her spiritual practice, providing daily guidance and inspiration.


Crafting bespoke tarot decks is an art form that merges intuition, creativity, and a deep understanding of the individual. The process transforms a simple set of cards into a powerful, personalised spiritual tool that resonates deeply with its owner. By investing in a bespoke tarot deck, clients receive a unique artefact that not only enhances their spiritual practice but also serves as a legacy.

The growing interest in personalised spiritual tools highlights the significance of bespoke tarot decks. They offer clients a deep and transformative experience, honouring their unique journey and empowering them to navigate life’s complexities with greater insight and clarity. Whether for personal use or as a meaningful gift, a bespoke tarot deck is a testament to the power of personalised spirituality and the enduring magic of the tarot.

Interested in your own bespoke deck?

Transform your visionary idea into a stunning oracle or tarot deck with my Vision to Deck service. I specialise in custom design, guiding you from concept to launch, ensuring your deck resonates deeply and stands out. You’ll benefit from expert consultation, enchanting design, and seamless self-publishing support, whether through Kickstarter or other platforms. Focus on your message while I handle the design intricacies, turning your dream deck into a beautiful, functional reality. Start your journey with a free consultation today.

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